The CupCake organic, washable nursing pad epitomises the bond between mother and baby. It transforms a typically utilitarian product by utilising beautiful fabrics and imagery that celebrates breastfeeding.
CupCake Nursing pads are thin, contoured and perfectly designed to be discreet under clothing. The CupCake nursing pad is engineered to absorb moisture away from the body, for a dry, leak-free experience.
This well-made, patent pending, reusable, nursing pad has a pocketed solution to allow for liners to be added, which increases its absorbency to suit a woman’s flow. Up to two liners can be added to customize the nursing pad from light to medium or heavy flow, thus enabling an ‘All in one’ Nursing Pad solution for breastfeeding women.
The introductory CupCake nursing pad campaign uses the concept of pairs; a fun creative take on conception and breastfeeding. Sample packs have been created imagery of eggs, milk bottles, ice cream sodas and grapefruit on exquisitely anointed, 100% re-cycled cardboard packaging, to help reinforce the eco-friendly nature of the product.
From the 18th August – 19th September 2014, Cake Lingerie will be giving its valued customers the opportunity to experience the CupCake Nursing pads. With every bra purchased from Cake Lingerie and participating stores, your will receive a free pack of CupCake Nursing Pads (whilst stocks last).