It’s always great when you can enjoy some retail shopping and perhaps do some good at the same time which is why it was good to hear that British childrenswear brand Michiko and Me is lending its support to Action Against Hunger, an international humanitarian organisation committed to ending child hunger.
Michiko and Me has agreed to provide year round support by making a donation to the charity on each of its products sold across its entire product range, ranging from £1 to £5 per product.
Nicky Lumb, founder of Michiko and Me, said: “Our Michiko and Me designs are based on a principle of growing as the child grows. This notion of our children growing happily and healthily is a privilege that we often take for granted.
“Most of us are fortunate enough to be able to feed our children but this is not the case for all families around the world. Knowing you cannot feed your child is so painful, which is why Michiko and Me wanted to back a charity that supports children and families in the struggle against hunger. Action Against Hunger’s work includes saving malnourished children’s lives and improving families access to food and clean water for the future, making them the perfect charity for us to partner with.” Caroline Chaplin, senior corporate fundraising officer at Action Against Hunger, is delighted to be working with Michiko and Me in this innovative way.
“Not only will it help raise vital funds for our work, but the added exposure we gain through the partnership will help educate more people about the devastating impact of child hunger and the steps that we can all take to help defeat it.”