Goop is a digital media and e-commerce company founded by Gwyneth Paltrow. She started goop in the fall of 2008 to share all of life’s positives. From creating a delicious recipe to finding a perfect dress for spring, Gwyneth began curating the best of lifestyle to help her readers save time, simplify and feel inspired. Determined to publish a genuine and resourceful issue each week, for many, goop has become their most trusted girlfriend on the web.
Over the past four years, goop has grown into an eminent lifestyle publication, dedicated to informing and positively inspiring its audience. Goop gives you exclusive access to recipes, travel guides, fashion, wellness tips, cultural notes and more. Incorporating the knowledge of expert contributors and tastemakers, along with their own editorial eye and uncompromising style, issues are delivered straight to your inbox every Thursday. Additionally, the publication in its entirety can be found on the site at any time, making goop.com a wealth of knowledge and an indispensable resource for all who love to make, go, get, do, be and see.
For the Mother-to-Be
Due to lots of reader requests for a goop issue on pregnancy, goop.com worked on the subject of pregnancy. Gwyneth put together all of her essentials plus their most recent sources of inspiration for everything from wearable maternity clothing to putting together a nursery.