When it comes to Chicco, there are so many must-have products that come to mind to talk about. Like Chicco’s I-Sit, Boppy or the Goodnight Stars Projector. But first things first. Chicco’s solidarity project “Chicco di Felicità“, which means seed of happiness, should get special attention.
ABOUT CHICCO DI FELICITÀ
Chicco has always been wherever there’s a baby. And above all wherever there’s a baby who is denied the security and serenity of a family. Chicco is well aware, in fact, that a good parent-child relationship provides the foundations for happiness, especially when they grow up. Happiness which the children living in difficult or inexistent family situations in Italy also have a right to. Chicco has been collaborating for over 10 years with the Ai.Bi. Association, an international humanitarian organization that defends the rights of minors and their fundamental rights to have a family. And happiness.
Chicco’s wish is to give every child the chance to spend his childhood in the warm arms of a real family.
This year, Chicco and Ai.Bi. Association renewed their commitment to “special children” with a new bracelet and a photo gallery dedicated to Chicco fans.
The Chicco di Felicità becomes a bracelet, complete with an adjustable evanescent tube, ideal for wearing alone or together with other bracelets, for a truly glamorous and vaguely ’70s look.
The new medallion is on sale at all Chicco Stores at just 3 Euro, a small contribution to give enormous help to all “special children” who will have the chance to live and grow up within the warmth of a family.
Apart from this new edition, in selected Chicco Stores it will also be possible to purchase the Chicco di Felicità Velvet Edition bracelets, in 10 different colours, at the special price of 6 Euro.
For those who like to customise their possessions, the evanescent tube can be discarded as the Chicco di Felicità has a practical small loop, that can be used to hook it onto anything you prefer, to make a clear statement on the importance you give to the world of children.
The Chicco di Felicità has now become a trendy charm that identifies and unifies all “Chicco Fans”.
To join the community, simply access the Solidarity section of the Chicco.com website and post a photograph portraying you proudly wearing the precious pendant with the best of smiles or in the company of friends.
Born of the intuition of Artsana’s founder, Sir Pietro Catelli, who in this way wanted to celebrate the birth of his first born, Chicco is today the leader of the baby care world market and is among the top ten Italian brands of mass consumer products in the world. Even the most recent surveys have indicated considerable spontaneous brand awareness, originating from years of unequalled leadership, strengthened also by some of the most winning communication campaigns that Italian television has ever known.
At Chicco’s website www.chicco.com new moms and moms- to- be will be amazed by the enormous wealth of information, like the The Happiness Alphabet catalogue – a Practical Growth Guide – or the Chicco-meter, with information relevant for your child’s age or the Chiccopedia which is filled with nine sections and includes “mum care” for pregnant women.