Cake is an indulgent treat to be enjoyed for one’s self. Pregnancy and breastfeeding can often be a time that women feel detached from their bodies and can sometimes feel like public property.
In reality what women really want at this time is to feel like their individual, private and womanly selves. Cake Lingerie knowledges this by treating their audience as a women first and mother’s second. With beautiful fabrics and indulgent details, Cake lets women feel beautiful and feminine, whilst being scientific and practically based for all the different stages of pregnancy and breastfeeding.