Cake Lingerie is an International designer brand, specialising in the creation of luxurious Eco-friendly maternity lingerie, nursing bras and sleepwear. Cake Lingerie is stocked in more than 20 countries and in over 300 speciality retailers and worn by A-List celebrities like Heidi Klum, Penelope Cruz and Miranda Kerr.
Cake Lingerie launched the new Birthday Cake collection this month and as part of the collection they also are introducing their very own technology called MyBust. With 2 years in the making MyBust is revolutionising the humble maternity/nursing bra and creating the first maternity/nursing bra to cater for the different cup sizes.
Cake Lingerie understands that no two sizes are where there are different needs and wants. Gone are the ‘one style fits all’ bra as each bra with the MyBust technology has been specially tailored for each bust size.
This cutting edge design includes a graduation of the centre front and the introduction of different cup construction depending on the cup size; plunge styles for B-D cup and balconette styles for E-I cup.
“Pregnant and breastfeeding women have had to choose a bra that fits or one that’s pretty, for far too long. We have engineered a unique bra that provides both; no matter what your bust size” says Tracey Montford, Founder & Creative Director at Cake Lingerie.
The radiant ‘Turkish Delight’ and the exquisite ‘Velvet Delight’ incorporate the new MyBust innovation with the added support of the flexible wire, approved by the Breastfeeding Association. MyBust will give women of every size the desired fit, shape and functionality in one beautifully designed bra, with extraordinary attention to detail.
Cake Lingerie is available in over 300 of the world’s finest boutique stores in sizes from 70-85, B-I cups and retails for 49,90 euro. Briefs and G-string options are available in sizes S-XL.
For more information, please visit www.cakelingerie.com