Fisher-Price, Inc. released a short film yesterday, entitled Wishes for Baby, marking the official launch of the Best Possible Start marketing campaign. Directed by award-winning documentarian Patrick Creadon, and filmed with real parents around the world on New Year’s Day and the final days of December 2014, this short film captures the incredible love and hopes all parents share for their children during those first moments after their baby is born.
“We hope parents will see themselves in the film and be encouraged to add their own wish for their child to the worldwide chain,” said Lisa Mancuso, Senior Vice President of Fisher-Price Global Brand Marketing for the Baby business. She further commented, “The work of Fisher-Price has always been to enrich the lives of young families. The incredible love parents share for their children and the dreams they hold for them to reach their full potential is universal. Wishes for Baby is our way to say – ‘we’re so inspired by all you do to give your children the best possible start in life’ – and we’re here to support you in nurturing your child’s development in the most engaging and playful way!”
The film was shot by local film crews at ten hospitals in seven countries and five continents guided by an international creative team. Filming in Kenya and Bangladesh was made possible with the help of Concern Worldwide, a 48-year-old international humanitarian organization doing what it takes in the world’s poorest countries to assist in the areas of disaster response, health and nutrition, climate resilience and more, with a particular focus on women and children.